MARKETING COMMUNICATION
Marketing communication is all about promoting and positioning products and services, to support sales and to take one’s share of the market. Effective marketing communication requires the right choice and an optimal interaction between the various communication means and channels.
JPR assists a variety of businesses by identifying market conditions, preparing plans, and implementing activities with clear messages, customized to the target group audience and areas. We have extensive experience in promotional communications activities, with several leading global brands, as well as for small and medium-sized Norwegian companies, in very different sectors of the industry.
Editorial review, direct communication with the trend setters, and targeted use of the social media are some of our core areas. We are accustomed to working closely with advertising agencies, media agencies, and event companies to ensure achievement of objectives for the client, through coordinated, coherent, and optimal communication in all areas.
Recent service areas:
- Marketing/research on competitors
- Press announcements and events
- Product management; including launch, sampling and competitions
- Social media
- Direct communication with key customers and other key trend-setters