MEDIA RELATIONS
The media sets the agenda, influences public opinion, creates debate, and is an important premise for many companies and organizations. Together with knowledge of the media and how it works, good media relations are important when building a positive reputation and knowledge concerning skills, products, and services.
JPR performs on the thesis that high quality media relations can contribute significantly to the achievement of overall objectives. We therefore place great emphasis on understanding the client’s business challenges and ensuring, that the media performance supports the business strategy.
Just as important as understanding the business is knowledge of the press. The battle for attention is excessive, and communication must be relevant and employ the right means. In addition, the media landscape is in constant development. This increases the importance of understanding the media, in order that the message might be heard, understood, and accepted.
Media relations and consultation are key services in most of our client relationships. JPR assists with media relations, in connection with long-term reputation, position-building, and as a means for more direct sales-triggered marketing – so-called product PR.
JPR has solid expertise in media relations and supports the following:
- Media strategy and consulting
- Press releases and articles on opinion
- Being liaison to the press on behalf of our customers
- Population and business surveys for editorial reviews and positioning
- Press conferences and events
- Media monitoring and analysis
- Coordination and distribution of test items
- Media training